You need to create some buzz to get attention drawn to the eBook you are bringing to market.
Take it to social media. There is a huge social network out there. Learn how to build your brand, engage your viewers, and use Twitter, Pinterest, LinkedIn and Facebook effectively.
It is very important to the proper promoting of your eBook. You should start a few weeks before your book is actually finished.
Let people know...
Make sure you are promoting your eBook 24/7. Be friendly, Not Desperate!