Far too many authors, both of regular print books and eBooks use the day that they send the book live as their publication date. This can really make your launch frustrating.
To give your book a much better start and a much better chance at being successful, your publication date should actually be about 6 weeks after your book goes live.
During this time you can sell the ebook at an introductory low price for fast action takers. For example if your ebook will normally be $17, your fast action discount can be only $7 until the six weeks are up. And let potential buyers know this!
And then after your ebook is officially published, you can offer another discount for fast buyers at $10 for another six weeks! Finally, put your ebook at it's normal selling price of $17 or whatever you have set the price of your ebook.
Reviews of your eBook are essential. Don't wait until it is on the market. Start early! Release your book to a handful of blogs, magazines, etc. Ask them to read it and review it.
You can do this through Net Galley while keeping your PDF file safe and secure, but accessible to the reviewers.
Once your book is released encourage readers to leave reviews where ever possible.
You need to create some buzz to get attention drawn to the eBook you are bringing to market.
Take it to social media. There is a huge social network out there. Learn how to build your brand, engage your viewers, and use Twitter, Pinterest, LinkedIn and Facebook effectively.
It is very important to the proper promoting of your eBook. You should start a few weeks before your book is actually finished.
Let people know...
Make sure you are promoting your eBook 24/7. Be friendly, Not Desperate!
You have written a very good eBook... but now what? How are you going to get it in the hands of others and start to make some money off it. There are plenty of things you can and should be doing, but at this point, promoting your eBook must become your main focus.
The good news is that production your own eBook has never been easier. The not-so-good-news is that promoting it is a little bit more difficult. There is so much noise and clutter online that it is hard to get noticed among the competition and everything else that is going on.
So, if you have finished writing your eBook take a short break to celebrate this fact, but then immediately get to work promoting it!