7 Simple Tips For Making Best Selling Info Products
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Connect with your audience
The difference between winning ebooks and absolute failures begins with how well you know your target audience, as well as your ability to connect with them.

If you can read your ebook from the perspective of a customer who has purchased your book, desperate to find answers to their questions, you will be able to create a compelling information product that directly talks with your reader, and truly stands out in the marketplace.

Consider the following when writing your ebook or info product:
  1.  Are you telling your story so that it directly connects with your reader?
  2. Are you answering the most common questions in your market?
  3. Are you writing your ebook or info product so that it includes your reader whenever possible?
  4. Are you doing your job of showcasing the benefits of each chapter?

Are you ending your info product with an action plan that will help guide your reader or listener into taking your information and applying it to their situation?
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Be Different On Purpose
The best selling ebooks always have one thing in common; they offer the reader with a new way of doing something.

Whether you are writing a “how to” book, or covering a topic that has been written about many times, you need to do your best to offer...
  1. a unique perspective,
  2. a new way of doing things,
  3. or simply an easier strategy to get the job done.
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Use Social proof To Make More Sales
Regardless of how well you know your topic, you still have to reassure your readers that you are a credible source of information.

Consider using research, case studies, statistics or facts to demonstrate your knowledge of the topic.  And make sure you support your information.

Also, you make info-graphics that link back to your website to get more traffic.  

Here is a simple plan to follow...
  1. Pick a picture that compliments your post
  2. Use a graphic program like PicMonkey to write a 1-3 line mini-lesson(summary) about the post.
  3. Now post this picture with a link back to your ​article, free ebook, or landing page.

Three good social media platforms to start with for quick and easy posting are...
  1. Pinterest
  2. Instagram, and
  3. Facebook
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get personal
If you consider the ebooks that you have enjoyed reading, you will quickly discover that one of the most enjoyable aspects of the book was the style of writing and personal tone that the author used when creating the product.

When you take a personal approach with your writing style, you allow your reader to feel connected to you.

You also make the information easier to understand and follow, by avoiding textbook language or stale content.

This doesnʼt mean that you should write your ebook so that it only tells your story, but rather that you focus on relating to your readers, and engaging them throughout the book.

You must write the ebook like you are talking to a close friend... naturally!
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keep it simple
Keep your ebook simple and straightforward. Donʼt clutter pages with unnecessary information, or worry about page count.

Write your ebook so that every page features some of your best content, and trim down any clutter.

Your readers will appreciate your direct focus, and will find a greater benefit in being given a clear action plan that guides them along, every step of the way.

Think about exactly who your target audience is and make sure that your content matches their skill level.

While you may be very skilled or experienced with the topic, remember that your average reader may not be.

Keep in mind that they purchased your ebook so that they could learn more from you.

So, provide examples and checklists whenever possible. It will help your reader understand your information and will guide them throughout your book.
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pay attention to your title
Many ebooks sell simply because of the title used.  So, if you are serious about making money with your info product, then remember these three things about your title...
  1. it needs to be compelling,
  2. capture attention
  3. and speak directly to your target audience.

Sometimes a bookʼs title needs to change after the ebook is written, especially in the case where you may have taken a new approach or changed the initial focus of your ebook.

Take a close look at the titles used by your competitorʼs to determine what kind of keywords are being used.

Focus on action words, or words that trigger an emotional response from your target audience.
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Make your info product shine!
If you have spent a lot of time writing your ebook, you may be tempted to just get it out into the ClickBank or JVzoo marketplace. Just take your time!

Proofreading your ebook is an important part in creating the highest quality ebook possible. You need to make sure that the...
  • grammar,
  • spelling,
  • punctuation
  • and layout of your ebook is professional.

If possible, consider hiring a professional proofreader who can review your ebook.

Sometimes itʼs difficult to catch mistakes or improve your ebook when you are the creator.  You might want to hire a professional proofreader and get an clearer & more realistic point of view.
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